Whoop Raises $575 Million Series G at $10.1 Billion Valuation, With Abbott and Mayo Clinic

Whoop, the Boston-based maker of a wrist-worn fitness and health tracker sold by subscription, said on Tuesday, March 31, that it has raised $575 million in Series G funding at a $10.1 billion valuation, Crunchbase News reported.

Collaborative Fund led the round. Other investors include 2PointZero Group, Qatar Investment Authority, Mubadala Investment Company, Abbott, Mayo Clinic, Macquarie Capital, IVP and Foundry, as well as athletes and celebrities including Cristiano Ronaldo, LeBron James and Rory McIlroy, MedCity News reported.

A step up from 2021

The valuation is a large increase from the $3.6 billion Whoop reached in August 2021, when it raised a $200 million Series F round, according to Crunchbase News. The company, founded by chief executive Will Ahmed in 2012, has raised more than $900 million in total.

Whoop says it now has more than 2.5 million members worldwide, that its bookings grew 103% year over year in 2025, and that it operated cash-flow positive and ended the year at a $1.1 billion run rate, Crunchbase News reported. Those figures are the company's own.

"Our raise brings together the world's most sophisticated investors, leading health institutions and iconic global athletes behind the mission to unlock human performance and healthspan," Ahmed said in a statement, as reported by Built In Boston.

Expansion and an IPO target

The company is using the money for global expansion, targeting the U.S., Europe, the Gulf Cooperation Council, Latin America and Asia, and is hiring for more than 600 roles, MedCity News reported. Whoop's most basic membership costs $149 for the first year and $199 on renewal, according to the publication.

Asked about an exit, a Whoop spokesperson told MedCity News that the company wants to go public within the next 12 to 24 months.

The device and app track sleep, strain, stress and heart health. Whoop says its insights are powered by more than 24 billion hours of physiological data and purpose-built AI models, according to Crunchbase News.

The round follows a large raise by a rival: Oura, the Finnish smart ring maker, raised more than $900 million in October at an $11 billion valuation, Crunchbase News reported. Global venture funding for fitness and wellness startups was just over $5 billion in 2025, a cyclical low for the sector, according to Crunchbase data.